The Market @77
/ Yard Labs

Brooklyn Navy Yard 

SERVICES: LOGO DESIGNS, BRANDING, SIGNAGE

The Market @77 and Yard Labs are services under the umbrella of the Brooklyn Navy Yard — “a city-within-a-city” along the waterfront. We were tasked with created a brands that would stand on their own, yet sit comfortably within the established look of the BNY. In both cases, the goal was to provide an entry point for the public that might not ordinarily engage with the BNY. For The Market @77, our challenge was to welcome people into the food hall. For Yard Labs, it was to create an identity for their green-tech incubator program.